It’s No Longer A Conspiracy About Rihanna Sales… After ‘Anti’ Goes Platinum, Execs Explain the New Rules for Going Gold (and Platinum and Diamond)

Many folks have made numerous of conspiracies on Rihanna’s ‘Anti’ album sales. Well, RIAA chairman does a recent interview with Billboard.

When Rihanna’s Anti went Platinum two days after its exclusive release via Tidal and Samsung, some RIAA (Recording Industry Assn. of America) critics smelt a rat, questioning if Samsung’s giveaway cheapens the RIAA’s the million unit milestone designation.

Yet you caught some heat on the Rihanna certification of Platinum for Anti, which got the award based on the Samsung giveaway?

Kennedy: No more than we did when we certified Jay Z. There are two requirements for the certification program. That there is consumer demand and that the artist and label get paid a certain minimum amount. We satisfied both of them with Rihanna. We got the data from the service, we saw the redemption of the download codes. They couldn’t just send the album to consumers, the consumer had to initiate the acquisition. The redemption is the indication of the demand.

But what about the report that Samsung was only going to give away a million copies, which included international customers as well. So how could it have reached a million in the U.S.?

Sherman: We saw more than a million confirmed downloads to U.S. customers. We would not count international customers.

Source

 

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One thought on “It’s No Longer A Conspiracy About Rihanna Sales… After ‘Anti’ Goes Platinum, Execs Explain the New Rules for Going Gold (and Platinum and Diamond)

  1. Pingback: Rihanna Celebrates Her One Year ‘Anti’ #ANTIversary. | Gossip THOT.WordPress.com

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